Paddypower
£20 Risk Free First Bet
Paddy Power is unlike any other bookmaker. The Irish brand, founded in Dublin in 1988, has built its reputation on a combination of genuinely competitive betting products and a personality that no other operator comes close to matching. Provocative advertising, off-the-wall novelty markets, and a social media presence that regularly goes viral — Paddy Power knows exactly who it is, and it leans into that identity harder than anyone else in the industry. Since merging with Betfair in 2016, it now sits within Flutter Entertainment, one of the world’s largest gambling groups.
The sportsbook covers over 30 sports, and the depth within each is impressive. Football leads the way, with more than 100 betting lines on every Premier League fixture and extensive coverage of European leagues, international tournaments, and even lower-profile competitions from around the globe. The #WhatOddsPaddy campaign on social media invites fans to suggest unique same-game parlays, which Paddy Power’s traders will price up — creating markets you simply won’t find elsewhere. The Power Prices feature delivers daily enhanced odds on select markets, giving regular bettors a reliable source of extra value.
Horse racing is another cornerstone of the Paddy Power offering. Best Odds Guaranteed applies to all UK and Irish meetings, and live streaming is available across UK, Irish, US, and Australian racing. The existing customer promotion schedule is one of the most generous in the industry, with the Paddy Rewards Club providing a free bet each week to customers who place five qualifying bets.
In-play betting covers all major sports, though the range of live markets is slightly narrower than some competitors. The mobile app is award-winning, with a clean interface and smooth performance across iOS and Android. Cash Out and partial Cash Out are both available.
Paddy Power is fully licensed by the UK Gambling Commission. Whether you’re drawn by the odds, the offers, or just the entertainment value, it’s an operator that genuinely rewards staying engaged.
