Ladbrokes
£50 Free Bet
Ladbrokes is one of the oldest bookmakers in existence, with a history stretching back to 1886. That’s not a typo — this is a brand that has been taking bets for well over a century, and it shows in the confidence and depth of the product on offer today. Now part of Entain plc alongside Coral and BetMGM, Ladbrokes operates both online and through a large network of high-street betting shops across the UK and Ireland.
The sportsbook covers 47 sports — one of the widest ranges of any UK bookmaker. Football, horse racing, tennis, and cricket all receive deep treatment, but Ladbrokes also excels in areas where other bookmakers fall short, including darts, politics, entertainment markets, and a growing esports section. Football coverage spans from Premier League and Champions League fixtures down to non-league action, with 200+ markets available on top games including player specials, cards, corners, and both-teams-to-score accumulators.
Horse racing is a traditional strength. Ladbrokes prices up markets early, offers Best Odds Guaranteed on all UK and Irish meetings from 8am on race day, and provides Extra Places promotions that increase your chances of a return on each-way bets. Live streaming covers UK and Irish racing as well as selected international meetings. The Bet Builder lets you combine selections within a single match, while the rarer Bet Builder+ goes one step further — allowing you to merge markets from different matches or even different sports into a single accumulator.
The Grid loyalty programme is a differentiator, seamlessly linking online and in-shop betting so your activity is tracked and rewarded regardless of where you bet. It’s a thoughtful feature for punters who use both channels.
The Ladbrokes app is fast and functional, covering the full sportsbook and casino products. Licensed by the UK Gambling Commission, Ladbrokes is a deeply trusted, comprehensively stocked operator with something for every type of bettor.
