BetBright
150% Deposit Match
BetBright was an Irish-born bookmaker that made a strong impression on the UK betting market during its relatively short time in operation. Founded in Dublin in 2013 by Dedsert (Ireland) Limited, it launched as a mobile-first sportsbook with a clear ambition: to make online betting less cluttered, more enjoyable, and genuinely customer-centric. That philosophy showed in the product, which was consistently praised for its clean design and ease of use.
Unlike most bookmakers of its size, BetBright built its technology entirely in-house rather than relying on white-label software. That decision gave the platform a distinctive feel and allowed the team to ship features quickly. The approach was recognised by the industry — BetBright won the Best Football Betting Product award at the 2016 SBC Industry Awards and the Innovation in Sports Betting award at the 2018 EGR Marketing & Innovation Awards, significant achievements for a relatively young operator.
The sportsbook covered around 20 sports with a strong focus on football and horse racing. Football markets spanned over 40 countries, and horse racing featured Best Odds Guaranteed on all UK and Irish meetings. The platform was well-regarded for its early horse racing prices, which were competitive even hours before the off. Two signature features — Genius (smart betting filters) and Recall (bet history analytics) — gave punters tools to bet more intelligently, setting BetBright apart from more conventional rivals.
BetBright was also the title sponsor of the BetBright Cup (formerly the Prestbury Cup) at the Cheltenham Festival and the official shirt sponsor of Nottingham Forest for the 2018-19 season, demonstrating genuine investment in UK sport.
The bookmaker was fully licensed by the UK Gambling Commission and the Republic of Ireland. Please note that BetBright ceased operations and is no longer accepting new customers. If you’re looking for a current alternative with a similar customer-focused approach, see our other reviewed bookmakers.
